Who Needs A Name?
– Mark Prus, Principal, NameFlash Mastercard has become the latest company to shift to a “no name” approach to branding. Of course, they aren’t the first to do this (see Nike, Starbucks, Apple, Target,...
View ArticleClik here to view.
An Idea That Doesn’t Hold Water
–James Mahoney, Razor’s Edge Communications I try to focus my commentary on good creative work. Otherwise, I’d be posting multiple times a day because there’s so much mediocre or outright poor work....
View ArticleMoen Moan, Part Duex
–James Mahoney, Razor’s Edge Communications Back in the ’70s, National Geographic ran a story on Boston firefighters. The writer mentioned a barb that a fireman tossed his way. “Ya gonna do another...
View ArticleCan I Buy A Vowel?
– Mark Prus, Principal, NameFlash In a recent article in The New York Times, John Williams discussed the evolution of our language through the “vowel dropping” trend. He mentions the use of vowel...
View ArticleClik here to view.
Targets of Opportunity
–James Mahoney, Razor’s Edge Communications Every now and then, lightning strikes where a creative team sees a terrific, fast-turn opportunity to have a little fun. I think of them as targets of...
View ArticleClik here to view.
This Is How You Do It
– Mark Prus, Principal, NameFlash It’s that time of year! Baseball Spring Training is here! In honor of this, I’m looking at the fun names in Minor League Baseball. Some of them demonstrate the key...
View ArticleStop bullying the entrepreneurs
– Seth Godin It’s not good marketing and I’m pretty sure it’s not good law, either. It seems as though Entrepreneur magazine (who should know better) is working with Latham and Watkins (who should...
View ArticleClik here to view.
What Does Entrepreneur Mean Anyway?
Let’s be very clear, today is April Fools’ Day, but this is not an April Fools’ Joke. It’s not every day Seth Godin volunteers a guest post, but Thursday was that day. Friday we published Stop Bullying...
View ArticlePublic shaming is not a solution to trademark bullying. Let’s build one.
–Jason Voiovich Last week, we saw the latest installment in the “trademark bullying” saga. But this time was different. Instead of lawyers fighting amongst themselves, DuetsBlog brought out the big...
View ArticleStriving for Continuous Thanksgiving
It’s been a while . . . about seven months now. As you’ll see, a few things have happened since April, when we last left you with these gems on the topic of trademark bullying: Stop Bullying the...
View Article
